Next week, we'll be making an announcement that we hope will change a key pillar of our work for years to come by helping credit unions worldwide respond faster to challenges they cannot yet see.
BUT, for this week, our focus is on a new program the Worldwide Foundation is rolling out to ensure that everyone across our movement has an opportunity to #DoGlobalGood for members everywhere: a Monthly Giving Program.
A monthly giving program is designed to give a charity the ability to reach out to individuals and organizations that want to spread their generosity over the course of the year in smaller installments that are automatically withdrawn from a credit card or bank account. It's easy to see why a monthly giving program is good for nonprofits; it provides a stable, recurring flow of donations, and adds another revenue stream to compliment an annual appeal or sponsorship program.
Over the next few months, we'll be profiling our special group of champions who are monthly donors to hear their "WHY" about supporting the global credit union movement through the Worldwide Foundation.
How can a monthly giving program be good for potential global champions?
It’s Convenient For Them
Subscription models are everywhere nowadays, and even before services like Netflix revolutionized how we consume and pay for things like TV, we were used to monthly billing. The difference is that they just weren’t as smooth or as automated as they are today. Monthly payments spread out the cost over a series of months making them more tolerable for budgets, allowing people to plan better.
The same is true with regular giving. It’s just plain convenient to add in charitable giving to organizations as a budget item, have it come off a paycheck, credit card or right out of their bank. We'll do the work of making sure you get one tax receipt at year's end that illustrates each monthly donation, making it easier for champions to keep tabs on their giving.
They (Should) Get Fewer Asks, More Updates
This should leave more time for them to get updates and reports on the progress of the organization’s work and what their regular donation is helping us achieve. There also will be fewer requests to give, as they are already giving, and more updates on the difference they are making. That’s a good thing for our champions.
Becoming a Global Champion Has Never Been Easier!
An easy, five-step process to become a monthly global champion starts by:
- Visiting DoGlobalGood.org/give
- Select which fund or program you'd like to support with the monthly amount.
- Check the "Make This a Monthly Donation" box
- Fill out your contact and payment info
- Click the "Support WF" button
You should get a confirmation email and special message, welcoming you as a new member of a special group, those that take a step into our global movement to change the world.
We hope you'll join us today!
Mike Reuter is the Executive Director of the Worldwide Foundation for Credit Unions, the 501c3 charitable nonprofit that supports the World Council of Credit Unions in its mission of providing financial inclusion to millions worldwide by offering tools and engagement experiences to credit unions looking to do “Global Good” through the credit union movement. Connect with Mike at firstname.lastname@example.org.