The Global Good Card
Attract and Reach New Members while doing Global Good
About the Good Card Register your interest
Attract New
Members
Millennials are leveraging over $200 billion in buying power in 2018 and with that number to only go up, integrate the perfect product that aligns your business and social responsibility goals.
Generate
Revenue & Rewards
That benefit both you and your member's bottom line. Your members will have no annual fee and will receive the same benefits as similar cards, without impacting their rewards points already earned.
Be Socially Minded...
on a Global Scale
Give your members a chance to make an impact on a global scale. Leverage success stories from World Council's program updates to share with your members and showing them how their cards are doing Global Good worldwide.
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Millenial Mindset: How to capture the attention of THE NEXT generation of Credit Union members
About the Global Good Card
As credit union employees, we experience the power of reliable, affordable financial services each and every day. But there are millions of people who aren't so fortunate.
We believe everyone can be financially successful if they have the tools and resources credit unions provide. And that’s why we launched the Global Good Card: A new way to bring the credit union philosophy to life.
The Global Good Card (GGC) Program is a credit card offering for credit unions that allows the credit union and its members the ability to contribute to the philanthropic projects managed by the World Council of Credit Unions (WOCCU). The program is designed to attract new, socially minded members, generate revenue and provide members with the opportunity to give back on an international scale. Members may be more inclined to adopt the card given the charitable dynamics around the credit union fee structure and the member options to donate reward points.
CASE STUDY
Summit Credit Union
Summit has supported WOCCU since its inception, and in 2016 decided to take that relationship to a new level by adopting the Global Good Credit Card. To generate even more funds for people in need, Summit set up the program so participating members could easily make additional cash donations to the Worldwide Foundation for Credit Unions - via their rewards points. The first 16 months led to:
2,000+ Cards Opened
$50,000 Raised
How it works
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Register Your Interest Below
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Download the GGC toolkit
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Begin
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Promote your new card
Here are just a few examples of recent WOCCU programs.
WOCCU invests millions of dollars each year into development programs to support economic development and financial education throughout the world. WOCCU has also partnered with USAID and the Bill & Melinda Gates Foundation on its development projects. Examples of recent programs include the following:
- Opening a business development center in the Philippines to help women start and grow businesses.
- Helping teens in Kenya gain the skills they need to become farmers and provide income for their families.
- Fostering efforts to create safe and affordable housing in Haiti.
- Creating a mobile app that lets credit unions in Mexico provide financial services in rural areas
- Supporting the Global Women’s Leadership Network, through which over $1 million has been raised to advance women’s professional development.
WOCCU has partnered with Ser Tech as the marketing and deployment arm for the GGC. Ser Tech will work with credit unions to market the GGC to members and potential members. Ser will leverage its industry-leading Fetch Marketing services to identify and pre-qualify members and non-members who meet the credit union’s credit criteria. Ser Tech will develop marketing pieces that educate consumers about the benefits of the GGC and offer the GGC to potential adopters on behalf of the credit union. Through Ser’s Fetch pre-screen marketing, credit unions can accelerate GGC adoption rates and target a new demographic of socially conscious consumers.
