Paul Norgrove, CUDE

Paul is CEO of Serve & Protect Credit Union in the U.K., a 2017 graduate of the DEEU program and incoming President of the Association of British Credit Unions Limited, or ABCUL.

Paul’s I-CUDE project, coordinated with fellow DEs, focused in on the development of a Financial Resilience strategy to initially help to educate members about the difference between Financial Well-Being and Financial Resilience. By lending on the cooperative principle of Concern for Community, Paul and colleagues developed and released a Financial Resilience survey of the credit union membership. 4,800 responses were collected and 62% of respondents shared that they could not financially cope with a change in their circumstances.

The result? A report was published from the survey data and leveraged over the past three years, “baked into” the credit union’s member engagement strategy and collaboration with local employers to better serve the financial wellness needs of employees. It is now a living document at the center of the credit union’s values.